Lean Canvas - who is your customer?
On Thursday we had our second workshop of STARTER Basic on topic Lean Canvas and it was led by Taavi Tamm! Teams got to write their business idea on a canvas and see the bigger picture.
The main questions were:
1. WHO is your customer?
2. WHAT is the value you provide?
3. HOW are you going to do it?
And the more specific you are while describing your customer, the better! For example, think of two customers. Both were born in 1948, male, raised in Great Britain, married, successful and wealthy. Both of them have at least two children, like dogs and love the Alps.
If you are selling cars would they both buy the same car? If one of the men is Prince Charles and another one is Ozzy Osbourne (which they are by the description) would they be driving the same car?
Also, would Charles and Ozzy have the same problems? Think about what are your customer’s problems they need solving. This is how you develop your product – by solving problems!
Next workshop will teach how to pitch and will be moderated by Dean A. DiNardi. He has written a book about pitching: "PITCHERSIZE: Working Out the Perfect Pitch"!
The event is funded by European Social Fund.
Kaleidoskoop Finalists announced
For the first time in almost two years the student business ideas comperitionm Kaleidoskoop pre-selection was held in person again. The student teams presented their business ideas during the 3-minute pitch. The jury selected five teams that will present their ideas at the international business festival sTARTUp Day on August 26.
Mentors’ feedback helped the STARTER teams flourish
Mentor Feedback Carousel is one of the most valued parts of the STARTERtartu programme. This year it took place in Spark HUB on the 24th of March. Teams met up with experienced mentors in different fields to get vital feedback on their idea.