We all have ideas how one or another situation could be improved. Often we do not think beyond the idea or even if we do, we immediately run into obstacles. But there are always people who have an irresistible desire to find out whether the idea creates value for many and is also a business opportunity. They differ from dreamers in their determination and willingness to risk, and confidence in their success. All these qualities combined form the startup mindset, which is discussed below by Maret Ahonen, Manager of the UT sTARTUP Lab and leader of STARTERtartu programme.

Since idea presentation in the form of a video pitch is needed skill in the studies and at work Maret Ahonen, Leader of STARTER programme and sTARTUp Lab at the University of Tartu is giving tips about how to be convincing in video pitch.

Green mindset is the common feature of the teams S-Kub and Sorter, winners of the 14th Kaleidoskoop business ideas competition. Both have a bigger goal of saving the planet and promoting environmentally friendly behavior.