Next events
05.11
UT DELTA CENTRE
FROM 16.00 TO 19.30
Product and Service Design
Eelinkubatsioon
How to focus on what matters? In building products and services, companies tend to get overwhelmed by the complexity of running a business. They fail to improve critical parts of their service, run out of resources or will be outrun by their competitors.
Workshop is led by Genia Trofimova (Co-founder and CEO of Introwise)

User-centered development and design thinking are methods to find out what companies should focus on and how to find out what their customers appreciate. In the workshop, we will examine the tools used in the design process and feature prioritization that will help you to focus on delivering value, not just building stuff.

"To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatise, to persuade, and perhaps even to amuse." — Paul Rand, Author, Graphic Designer, Teacher


  • 90% of businesses growing rapidly say the design is significant to them; only 26% of static companies say the same.
  • Design reduces costs by making processes more efficient. It can also reduce the time to market for new products and services.
  • Almost 70% of companies seeing design as integral have developed new products and services in the last three years, compared to only a third of businesses overall.

The workshop is free of charge and in English but please make sure to register of IdeaLab web page!


The event is funded by the European Social Fund.
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1. Take pictures of me at the public event.
2. Use the pictures and videos for marketing purposes in the programme communications.
3. Use my information for entrepreneurship programme Edu ja Tegu participants statistics and feedback.



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