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Kaleidoskoop Pre-selection
All student teams with business or project ideas are welcome to apply to the business and project ideas competition Kaleidoskoop. In the pre-selection round 5 best teams will be selected to compete in the finals at the international business festival sTARTUp Day 2021.
The pre-selection takes place online via Zoom. The registration deadline is the 7th of December.

Pre-selection is open to all early-stage student teams that…

  • have been developing their idea no more than a year.
  • have not been awarded at previous Kaleidoskoops.
  • at least 50% of members studying at universities, vocational or general education schools.

How to apply?

  • Fill in the registration form on
    • Record a 1-minute video pitch, upload it, and add the link to the registration form.
  • Please choose a suitable time to pitch your idea. At 16:00 or 18:00.
  • Teams must be registered before the end of the 7th of December.

Technical details for pitching on the pre-selection!
  • Pre-selection takes place via Zoom
  • A pitch can be either in English or Estonian.
  • All the teams will have 3 minutes for the pitch and 2 minutes for the questions.
  • Slides are allowed (max 3 slides).
  • UT sTARTUp Lab jury selects 5 teams to the Kaleidoskoop Finals at sTARTup Day.
    • 5 best teams will receive 3 tickets per team to sTARTup Day.
Why to apply? Read what previous winners think about the competition here.

The jury 
  • Kristjan Sägi
  • Evgenia Trofimova
  • Sven Parkel 

What are the jury members evaluating?

  • The essence of the problem
  • The novelty of the solution
  • Market product fit
  • Progress made including MVP
  • Team's competence
  • Pitching skills

TOP 5 will compete for awards:

Previous winners
Kaleidoskoop has been a great starting point for many student teams who are now functioning companies. For example, the winner of the 2017 autumn season, Decomer Technology produces water-soluble packaging materials. The winner of the 2018 autumn season, TRIT makes ordering translation services easier.  The winner of the 2019 autumn season, student team Münt  produces eco-friendly toothpaste tablets. The best Starter team in 2019, CommuniCare is a social platform that unites volunteers all over Estonia to provide companions and communication partners for the elderly living in nursing homes. Previous Kaleidoskoop winner, team S-Kub produces solid shampoo cubes.

According to Manager of sTARTUp Lab Maret Ahonen, Kaleidoskoop is not just the final event of the STARTER programme but an opportunity for teams to be seen and to introduce their product or service. “While there may not always be investors on the Kaleidoskoop panel of judges, there are always people who are active on the startup scene and whose support can help teams make a huge leap in their development.”

Jury will be announced at the end of November.

The event is funded by the European Social Fund and EIT Health.

I am aware and I give my permission to:
1. Take pictures of me at the public event.
2. Use the pictures and videos for marketing purposes in the programme communications.
3. Use my information for entrepreneurship programme Edu ja Tegu participants statistics and feedback.

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